When I’m discussing Internet marketing or Search Engine Optimization with business owners, rarely does the conversation include any search engines other than Google.  I have to force myself to remind people that there are still a couple of search engines, operated by major companies, that still exist out there.

Why don’t we think of anyone else when it comes to search engines?  Well, take a look at these stats from comScore:

It seems to me that if more than 1 in 2 Internet users are using Google search engine products to find what they are looking, we need to develop our Web strategies around the way Google likes to play the game.

Yes, I know I said game.  I realize we’re really discussing some very important business points here, but when all the average business can do is follow the rules, it helps to view it as a game which we need to play if we are to win.

It is a commonly held opinion in the Internet marketing industry that if we develop our sites in accordance with the way Google indexes them, we are indeed satisfying the majority of Web site qualities the other search engines also look for.

So, if you wondered why it is that the “G-word” is almost all we think about when it comes to measuring our search engine successes, now you know.