Link Building
There are many definitions of Link Building on the Internet, however many of them really only provide half of the story. It is important to understand that the reason why Link Building has become a critical component in Internet Marketing is because search engines view inbound links (i.e. links on other Web sites which point back to your Web site) as a "vote" in favor of the site to which these links are pointing.
However, simply obtaining inbound links is not enough. Sonoma Tek will help you to increase your PageRank and improve your search engine results in respect of keywords and search phrase which mean the most to your intended market. To be successful in this endeavor, Sonoma Tek will establish a large number of qualified, inbound links over a sustained period of several months; this is because fast growth in terms of the number of inbound links is often viewed as "artificial growth" by the search engines.
So, within the realm of Internet Marketing, Link Building could be described as ...
"the process of getting quality Web sites, relevant to the purpose of your Web site, to link to your Web site in order to improve search engine rankings."
Link Building techniques can include buying links, or entering barter arrangements. Since inbound links are viewed as favorable votes for your Web site, Sonoma Tek is typically reluctant to recommend outbound links as these could be viewed as votes against the relevance of your site.
Sonoma Tek is very particular about the kinds of Web sites we negotiate with. We will never use inappropriate sites such as "link farms" which tend to spam links, nor will we use sites which bear no relevance to the business you are in or the market you wish to capture.
Contact us for a consultation to determine how we can best serve you.