Pay-per-Click Advertising
Pay-per-click advertising campaigns are a great way of getting your site noticed and indexed by the search engines quickly. The way it works is like this:
For as long as you continue to pay your search engine of choice (e.g. Google, Yahoo, MSN, etc.), your Web site will appear in relative terms to the search phrase and keywords selected. When you stop paying, the search engines stop displaying your ads.
The concept is simple, but the influencing factors of search engines and the behavior of your target markets can complicate the process a little. For every campaign, the Sonoma Tek team takes the following steps to ensure the success of your campaign:
- Keyword and search phrase research
- Creative ads
- Landing page creation and evaluation
- Determine a bid price for each of the keywords and search phrases relevant to your site's traffic
- Determine daily and monthly campaign budgets that result in effective search engine placement
- Manage and monitor all site traffic and origins
Sonoma Tek offers several packages to suit any business which is launching its web presence for the first time, or re-launching a Web site with new look and feel. Contact us for a consultation to determine how we can best serve you.